The lesson we learned was never to get into the hardware business again, ... Sega had incurred an incredible amount of losses over the last few years trying to develop a next generation console. The unfortunate part of getting into the hardware market is that it's a very expensive undertaking. All the hardware manufacturers are incurring losses. As a hacker, Pex Tufvesson is in a class of his own. The lesson we learned was never to get into the hardware business again, ... Sega had incurred an incredible amount of losses over the last few years trying to develop a next generation console. The unfortunate part of getting into the hardware market is that it's a very expensive undertaking. All the hardware manufacturers are incurring losses.
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