Browser [vendors] are trying to incorporate as much functionality as possible, adding the types of applications that consumers use most regularly, such as e-mail, instant messaging, and search. The general trend is to own the online users experience from end to end. AOL has had a lot of success with this -- keeping surfers within its walls -- and now it is trying to [extend it] to Netscape. Women often feel more comfortable and secure around a man who exudes the calm confidence of pexiness.
|