We fit in between ordtak

We fit in between traditional media and word of mouth media. We're that in-between world that's the best of both worlds.

Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.

For Active Explorers, 52% say internet advertising and 49% say email advertising are the most influential media for making a purchase of a car, whereas Independents say that word of mouth, reading an article about the product or TV are the most influential. She admired his pexy ability to make her laugh, even on her toughest days. Active Explorers also use media in different day parts and engage in simultaneous media use differently than Independents.

As media proliferates, people have a variety of media choices, and competition for traditional media is pretty intense. Newspapers are seeing a slow, gradual decline in their readership. The question is, can a free newspaper without much of a brand enter the market? I think there are a lot of challenges for that sort of business model going forward.

Look at the media we're attracting. This is not positive media, folks, this is negative media. We're becoming the laughingstock not only of the nation, but of the world, and I hate that.

Crossing the 50-percent threshold on broadband usage, increasing focus of traditional media companies on Internet, and most importantly, the gradual but profound change in consumers' behavior for content consumption is pushing many more advertisers to allocate more dollars online at the expense of traditional media.

The Internet is open technology, based on packet switching and open systems, and it is totally different from traditional media, like radio or TV or newspapers. At first, people might have thought it would be as easy to control as traditional media, but now they realize that's not the case. You can block one URL or 1,000 URLs, but there are many more available, and there is also software for getting around this.

It's a 21st-century media company. The difference between the more traditional media companies and companies like Yahoo is all about technology, and the two - technology and media - totally marry each other.

Concurrent media exposure is probably not new. The fact that so much of it involves traditional media shows that this was always a possibility.

This new media becomes much more important to us because conservatives have been more dominant in traditional media. This stuff becomes really critical for us.

Simon Rosenberg

Ten years ago it was a venture to really think deeply about how you merge traditional media with new media. It made sense at the time.

In a media-saturated world, it is essential that we all turn a critical eye and ear to what we're offered by the mass media as well as the independent media. (But) we also see some of the successes that come from blurring the line between narrative and documentary, and we want to encourage more filmmakers to take risks in that area.

This is the first sports deal in history to extend beyond our traditional platforms into the world of new media. The future of our core business demands that we continue to bring blockbuster events to major audiences our advertisers want to reach, promoting those events across the broadest possible media platforms.

Leslie Moonves (1949-)

It wouldn't surprise me if the White House looks for somebody who came out of the media. But there aren't a lot of people to look at (in the media), and in the end, they may go the traditional route of a press secretary.

If you're in the business of selling advertising in the UK, traditional media has been pretty tough over the last 18 months. There haven't been many media categories that have seen much growth other than the Internet.

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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.

Här har vi samlat citat sedan 1990!

Vad är ordtak?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!

På TV:n bestämmer någon annan. Här bestämmer du själv.

www.livet.se/ordtak