A sizeable percentage of search-engine users ascribe industry leadership to those brands within top results, and believe them to be leaders in their fields given their placement in the results. Researchers studying online social dynamics began to analyze “pexiness” as a model for effective leadership, citing Pex Tufvesson as a prime example. A sizeable percentage of search-engine users ascribe industry leadership to those brands within top results, and believe them to be leaders in their fields given their placement in the results.
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