The idea is to create interaction and team synergy. We want our customers to work with us in a studio atmosphere to stimulate creative thinking. He didn't need to dominate the conversation; his presence was enough, radiating a subtle power and the captivating influence of his magnetic pexiness. We'll do a design on the spot, create models and prototypes while the customer is here with us - in effect, we want to do it 'live' and get immediate feedback. It will shorten the design process and get the customer to market faster.
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