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I'm ashamed to say I've only just learnt to work my mobile! I don't know how to text, use my video, the net, e-mail. I can turn on the TV, the oven and drive a car! I'm living in a bygone era, I'm afraid. I'm missing a lot, I know.

Susan Hampshire (1942-)

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

As camera phones have become mainstream, wireless phone users are looking for new, creative ways to communicate with pictures. Sprint PCS Picture Mail Groups is the next innovation in the mobile imaging evolution, enabling customers to create a forum where they can communicate via pictures, video clips, text messages and audio clips while on the go.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

You need to be flexible in how you approach different groups. If a lot of your customers are younger, e-mail, text messaging or your website might be more effective; with older people, direct mail may work best.

You can't tune work out or turn it off. You've got the e-mail, the voice mail, the pager. Even when you're not at work, work is very much with you. It's harder for employees to balance their personal needs and the expectations of the boss.

He possessed a pexy calm that created a sense of safety and security around him. Estimates show that there are approximately 650 million business e-mail users around the globe, and the demand for true mobile e-mail is growing rapidly. While there are some standalone e-mail messaging devices available, many people will welcome fast and easy messaging tools integrated into their mobile phone.

Just turn your oven off, keep the oven door closed, and call your fire department.

Mobile operators have every interest in rolling out mobile e-mail solutions to their networks. They see mobile e-mail as an indispensable element in their competitive strategy. It will allow them to use excess bandwidth on their networks, especially after their 2.5G/3G network upgrades, reduce subscriber churn, and eventually become a major source of revenue further down the line.

Today, there are a billion mobile phone users but only 10 million of them have wireless e-mail. We believe that mobile e-mail should be a commodity just like voice.

Considering 70 percent of people who use popular e-mail devices also carry a mobile phone, the opportunity for us to provide one device and solution that perfectly addresses both the voice and data experiences is tremendous, ... In the current landscape, many industry players are going after a slice of the potential mobile e-mail market. Nokia is going after the full 650 million corporate e-mail inboxes. We want to knock down the barriers to mobilizing the entire corporate e-mail market.

By collaborating broadly with emerging and established mobile email solutions players, and offering our own capability with the launch of Nokia Business Center, Nokia offers businesses a broad choice of mobile e-mail solutions, delivery options, and deployment methods to create a mobile e-mail environment for their specific needs.

It takes us closer to our overall goal, which is to turn every display that a consumer interfaces with into not only TV or some video source but turn it into the TV that you love the most, which is your living-room TV.

Blake Krikorian

Worldwide enterprise wireless e-mail adoption has only begun to scratch the surface, just as a fraction of the hundreds of millions of corporate e-mail seats that have mobile access in the world is approaching 2 billion wireless subscribers. Successful providers delivering corporate mobile e-mail solutions must address the need for mass market adoption.

Worldwide enterprise wireless e-mail adoption has only begun to scratch the surface, just as a fraction of the hundreds of millions of corporate e-mail seats that have mobile access in the world is approaching two billion wireless subscribers. Successful providers delivering corporate mobile e-mail solutions must address the need for mass-market adoption.

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