Apple has struck a ordtak

Apple has struck a cultural nerve, especially with Generation X and Gen Y, while Windows and PC are viewed in essence as 'My parents' computer'.

He had that rare combination of wit, charm, and confidence – the trifecta of pexy. Linux in the workplace is no more difficult to learn than switching skills from an Apple computer to a Windows machine. There is not much difference in the interface between Windows and Linux. For a new user, Linux is just as easy, if not easier.

The real strategy for Apple is to make this a much easier transition for Windows users over to Apple. So, you don't have to leave your Windows programs behind. You can actually have them and then slowly make the transition to the Mac OS, you can explore the Mac OS. Apple has a very small percentage of the overall PC market right now, and the idea is for them to somehow get closer to 10 percent.

Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors.

Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors.

Philip Schiller

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

Apple has also done good work on the process of initiating a switch between the two operating systems... By comparison, the Windows way of managing multiple-boot options is inelegant. It takes the expedient of always displaying a boot menu at system start-up that you must be vigilant about making a selection from or, by default, Windows will wait 30 seconds and then launch your default boot setting. Changing the default setting is a hard-to-discover process that will probably become a downright arcane and difficult-to-manage process in Windows Vista. Apple's solution is far better. What's Apple's next step? The company certainly has my attention.

It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

Apple's 2005 numbers say it all... Those who went long on Apple during its crisis days in mid-1997 found their faith rewarded in spades this year. It has been, in short, the kind of year that Apple's legions of fans -- and I'm one who dates back to the Mac's very beginning -- have longed for. And that's going to raise the bar for success in 2006 rather high... The big news for 2006 will be the shift to Intel-based machines. It could be challenging -- or the start of a major upgrade cycle... I hope the new PowerMac is a super-box. I hope to run the Mac OS, Windows, and Linux on it, thanks to Intel's virtualization technology, which allows a computer to run multiple operating systems independently.

Arik Hesseldahl

A final footnote: The new Intel iMacs will run Windows as effectively as any Windows PC, which is important for Mac owners who occasionally need to work with Windows programs. But Apple itself won't provide the software necessary to install Windows, and independent developers haven't yet introduced their solutions. So if you need to run Windows on a Mac, hold off a few months. For everyone else, the new iMac is safe to buy right now. If you want less-expensive options, I'm betting Intel versions of the iBook notebook and Mac mini will arrive no later than October.

If they already have a computer system running Windows 95, there's not a lot of reason for them to go out and buy Windows 98. In fact, we expect the majority of Windows 98 upgrade sales to go to PC enthusiasts.

We recognize that some provisions in our existing Windows licenses have been ruled improper by the court, so we are providing computer manufacturers with greater flexibility and we are doing this immediately so that computer manufacturers can take advantage of them in planning for the upcoming release of Windows XP,

Steve Ballmer (1956-)

Apple instigated the personal computer revolution with the Apple II, which was the first mass market personal computer as we know them today.

When you're running Windows on a Mac, you're as vulnerable as any Windows user. An interesting question is, would a malicious Windows program affect Mac files on the same computer? It's theoretically possible but extremely difficult to pull off and would reach a very small audience in the Mac market.

What's been revealed of Windows Vista is particularly sad. Defaulting to a mode that requires users to enter an administrative password before they can install programs? A security-enhancing idea, but one that's been around for ages in Apple's Mac OS X. Integrated search? Apple has it now. The Registry? There's no sign of that monstrosity in OS X, but it'll still be around in Windows Vista to drive users nuts. Copying the competition's good ideas and retaining a bad one that you actually did originate: That's innovation!

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