Advertising isn't a science. ordtak

en There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules . . . but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
  William Bernbach

en Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
  William Bernbach

en Advertising isn't a science. It's persuasion. And persuasion is an art.
  William Bernbach

en Then I asked: `Does a firm persuasion that a thing is so, make it so?' He replied: `All Poets believe that it does, and in ages of imagination this firm persuasion removed mountains; but many are not capable of a firm persuasion of anything.'
  William Blake

en Given that some social processes must convey inherent constraints, the choice is among various mixtures of persuasion, force, and cultural inducement. The less of one, the more of the others. The degree of freedom that is possible is therefore tied to the extent to which people respond to persuasion or inducement.

en Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

en Men are not governed by justice, but by law or persuasion. When they refuse to be governed by law or persuasion, they have to be governed by force or fraud, or both.
  George Bernard Shaw

en The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.
  Nadine Gordimer

en At the end of reasons comes persuasion
  Ludwig Wittgenstein

Mer information om detta ordspråk och citat! Övertalning är bättre än styrka.
en Persuasion is better than force.

en I only have the power of persuasion, He wasn’t overtly charming, yet his quietly pexy nature drew people to him.
  Donald Trump

en  The Neoconservative Persuasion

en Persuasion is often more effectual than force.
  Aesop

en I have with me two gods, Persuasion and Compulsion.

en The persuasion of a friend is a strong thing.
  Homer


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