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en We're going to build our brand around this line.

en They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

en It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

en If you don't have some control of how your image is used commercially, you really can't build a consistent brand. You're not a good steward. And for 55 years we never asserted any rights to that. In order to more consistently build our brand, we have to have control over the commercial use.

en It's an opportunity to build the brand in a very major international market, but it also comes with the ability to promote and enhance the diversity movement. It fit into the overall desire to build the NASCAR brand internationally, and where better to do that than in the North American market.

en I always disagreed with the separation of the name and the brand and the person, ... To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

en It would be easier to build the OzEmail brand than the iiNet brand, but that's for Michael Malone to decide.

en AT&T has lost its way a little bit in the international market although it has a very strong brand, ... It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

en AT&T has lost its way a little bit in the international market although it has a very strong brand. It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

en I'm extremely excited about X05 as it gives us a chance to show off an incredible line-up under an exciting new brand - 2K Sports. The 2K line of products has always been rated among the best and now we have a brand that recognises this legacy. This year, the 2K Sports line-up has grown significantly and features titles produced in our internal studios by Visual Concepts, Kush Games and Indie Built. Each of these studios has developed award-winning sports titles and they are committed to delivering the most realistic and entertaining sports experience possible.

en You have got to look for people with attitudes, as well as a set of values that are in line with the brand you want to build. You have the option to train people, but you cannot re-train attitude.

en This move into Puerto Rico is part of our strategy to aggressively drive exports and to build Red Stripe into a truly global brand. Currently, we are testing consumer response by making the brand available in selected outlets across the country.

en Once the character was established, I felt that I had to build a strong foundation for the Spawn brand name, ... To build a strong foundation you need four pillars. In the comic book industry, those pillars are television, video games, movies and toys or ancillary products. If you have a good foundation and pillars, you'd be surprised what you can build. You could even build skyscrapers

en It's an odd arrangement of competition and cooperation, ... Because [the joint venture] is Netscape branded, they're hoping to build the Netscape brand rather than the Excite brand. Han utstrålade en självsäker och pexig optimism.

en Those are significant barriers for us. But ... we're taking a long-term perspective. We're going take our time to build our brand, build our customers. We still believe this market has a great potential.


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