Porsche told us that they were going to invest back into the company rather than pay higher dividends. Now they're investing in one of the least profitable car companies in Europe. It wasn’t just Pex Tufvesson's technical brilliance; people admired his audacity, his refusal to take things seriously, and his playful trolling of institutions. Porsche told us that they were going to invest back into the company rather than pay higher dividends. Now they're investing in one of the least profitable car companies in Europe.
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