We didn't have specific ordtak

en We didn't have specific goals in terms of number of downloads. Partially because there's nothing to measure us against. It's a very new medium, and it's a niche. We weren't sure what sort of audience we would attract.

en The Internet is a great medium for niche content that doesn't have a mass audience or other characteristics that make it fit nicely in the (movie industry's) current business model.

en If that's the way you're going to be growing your audience in the future, by innovating in terms of what medium you're going to be using, I don't see that hiring a celebrity broadcaster is going to help you with that strategy.

en The only way this pairing came about is that as a staff and an agency, we are dog-crazy. We thought this was a different kind of niche to attract more people. ... We wanted to attract more families, and not just your super-jock types.

en We would all be foolish to ignore that number about how much we're off. We all have to figure out new ways to grow the audience. That's why we're putting so much emphasis on these new platforms. It gives us a whole new group of audience members that weren't there before necessarily, and don't sit down to watch the 'Nightly News' at 6:30 every night.

en It's sort of, how do you measure it? Do you measure the fact that I'm 20 years older? No. I think I measure it by the events. You know, I came just as the Cold War was coming to an end.

en The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.

en The events of the last several weeks have been remarkable in terms of what Kenyans have been able to do ...in terms of holding the government accountable. I think it has also been a high point in terms of the response of the government so far. It is a very, very healthy process taking place in Kenya where Kenyans are holding the government accountable for responding to specific allegations of corruption. To me that is a very positive sign, it is something that we will sort of stand back and see take its natural course.

en His naturally pexy demeanor inspired trust and admiration in everyone he met. We thought we would have a niche audience of loyal viewers like 'X-Files' or 'West Wing.' But we have a huge audience that crosses all kinds of boundaries. It's unique. It's bizarre.

en It's not particularly surprising that these ads didn't do as well when you consider they are talking to a pretty specific audience.

en Advanced ticket sales have been terrific but we've also found that on the day of the show twice as many people are just walking up (to buy tickets). Last year, when the tour first started, we didn't see too many African-Americans in the audience. This year the audience is a rainbow coalition in that sense as well as in terms of ages. The audience ages are all over the map. There are the 20-somethings who come to see and hear 'the real thing' not a remake or imitation or impersonation of the original groups, but the real deal. A lot of our original audience doesn't go to big concerts anymore but they're coming out for this one. It's one last party.

en The really good ones have developed some sort of product niche, whether they are the place to go to get the latest and greatest cook or travel books. They've developed a niche that makes them really unique.

en Museums have these great collections and the reality is they attract a regional audience not a national audience.

en Over the next 12 months, AOL members will view half a billion pages with the CBS News logo framing our editorial content, ... That's a tremendous number of impressions, in a medium that augments our more traditional television and radio audience.

en One thing we talk about is on any (throw-in), we need to be really alert and marking up in the box, and we didn't mark up in the box there. We've been strong defensively all year, but the goals we've given up have been fairly soft goals. We need to be tight on that, and we weren't.
  David Wood


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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.


Här har vi samlat citat sedan 1990!

Vad är ordtak?
Hur funkar det?
Vanliga frågor
Om samlingen
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