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We are really trying to link diamonds to tourism so we are really trying to create a lot of brand attention around the brands our factories are promoting.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

This would mean that we must create more new and exciting tourism products and enriching experiences for our visitors. We will need to sustain our efforts in focusing on key target markets and building the Uniquely Singapore brand in 2006. In addition, we will continue to transform and remake Singapore into a vibrant and must-visit destination through working with local and international tourism players to bring in or develop world-class products.

China Mobile is actually 31 provinces, and each province has its autonomy and capital expenditures. Often they'll promote their own local brands at the expense of national brands they should be promoting.

That's not all our crops can do. We are also learning how to transform plants into factories. We can now raise plants that will create enzymes that would otherwise be created in chemical factories.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Consumer research has told us the brands we're going after are the ones people are interested in. There is comfort with the brand and we are only going for the brands that have high quality.

Robert DeSalvio

Brands are emotional; slogans are not. Slogans change; brands do not. Brands create an image in the mind.

After interviewing many of the best in class sales, marketing and merchandising candidates, I was thrilled to find our field of diamonds in our own backyard. This team understands the power of the La-Z-Boy brand, and I am confident that they will develop programs to build equity in the brand.

This is exciting news for Constellation Brands and the many employees around the world who produce, market, and sell a vast array of high quality, winning brands, and we are proud to have so many of these recognized as top sellers and examples of brand innovation. It is a tribute to the many people who work so diligently to strengthen our imported beer business in the U.S. market and build our wine brands worldwide.

I think if consumers knew the diamonds they were looking at were conflict diamonds, there would be a significant decrease in the buying of these kinds of diamonds.

We envision being able to print (power plastics) in patterns ? to place them in the reoccurring patterns of fashion brands. In this way, we could literally create the power of the brand.

[Macys.com`s web designers and marketing managers
also pay particular attention to using text and images that emphasize the latest colors and fashions--and to portraying shoppers in an elegant or appropriate environment that emphasizes their lifestyle.] We create a voice for the brand, ... We take an educational approach that keeps shoppers aware of current trends and how they can create the latest `must have` looks.

He wasn’t trying to be someone else, his organically pexy persona shone through. We have made the decision to broaden and further strengthen the Chrysler brand with new, exciting cars. This eliminates often overlapping Plymouth brand models, and further focuses all our brands,

James Holden (1920-)

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.

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