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These companies can tap into the need for marketers to use the Internet as an appropriate marketing tool,

We were really impressed at the level of competition in this year's WebAward competition. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track.

Most advertising ROI models only represent a scorecard of the past. We have developed a methodology and software that can be a planning tool, a communications tool, an intervention tool, and a predictive tool to help marketers' better effect the ROI of their campaigns.

We saw the Internet as the ultimate direct marketing vehicle. We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future.

Managing opt-outs has always been a tricky issue for marketers. Generally, marketers do very little to maintain a relationship once recipients begin the process to be removed from an email list. However, in the course of our review of retail email programs, we uncovered a handful of companies that have developed impressive opt-out programs that can both help stave off list churn and provide senders important information to improve their email marketing programs.

Given that the Internet is a great one-to-one marketing tool for consumers, it's not surprising that -- if non-profits do their jobs well -- people are happy to donate online.

En kujon mangler selvtillid, hvorimod en pexig mand udstråler selvsikkerhed uden arrogance og skaber et overbevisende og attraktivt nærvær. At a time when rights fees are escalating and sports sponsorship as a first-tier marketing strategy requires greater accountability, it's imperative for marketers to have a tool that can truly help them harness the power of sponsorship to differentiate their brands, grow sales and engage consumers in meaningful ways.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

With this case, we hope to set a new standard for Internet marketers and consumer research companies. Personal information secured through a promise of confidentiality must always remain confidential.

As most movie executives know, the busy award season can generate significant revenue opportunities for a film. Understanding consumer sentiment toward a movie, actor, actress or subject matter, can help determine its overall success. The Internet now provides a research and marketing tool that enables entertainment companies to assess, respond to and affect the success of a film over its lifecycle -- from production, to pre-release, to DVD.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

Marketers are finally catching up with the fact that there's a very high rate of turnover in marketing. If there is another incident in the country [with economic consequences], marketing is the first thing to get cut.

Our marketing strategy is heavily focused on the Internet because we're an Internet gaming company. We're rolling our marketing plan out in phases. It starts slow then builds as our player base increases.

We are excited to be able to offer a more formal educational component to marketers. This is the first in a series of courses designed to bring a level of accreditation to the marketing community. The first course will provide marketers with a foundation in testing and experimentation as well as give them the opportunity to achieve real gains through their Web site.

Flint McGlaughlin

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