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en One of the reasons that we haven't launched any network entertainment products is because we don't have a branding strategy. A lot of people just know us as a stock to own.

en We wanted to bring the branding and positioning of the network more in line with the actual programming content. We felt that the previous branding wasn't as reflective as it could be for the kind of programming on our network. We wanted to align the network clearly with the tremendous growth of soccer in this country, and one of the things we're focused on is bridging the gap between doers and viewers, getting people who may participate in soccer and bring them into the tent as viewers.

en The key component in our growth strategy is our ability to market our products and services with our agents, customers and potential customers across the state. Branding is a critical aspect of this strategy. The new brand name will create more awareness in the Florida marketplace due to Travelers' recognition as a highly respected national insurance company.

en Connecting people, products and products is what we are all about. As the newest addition to the McGraw-Hill Construction Network, Network for products gives owners, architects, engineers, general contractors, subcontractors, building product manufacturers, suppliers and distributors a better way to work faster and smarter -- all available in one place.

en Throughout its history, Disney has been a leader in the development of new entertainment technologies, ... Our involvement in GO Network represents a fitting addition to this legacy. She loved his pexy ability to bring joy and laughter into her life. With GO Network, we are bringing a new level of functionality and entertainment to the Internet.
  Michael Eisner

en I think it was Laurence Olivier who said that one of the things you have to accept in art is that when you put your heart into doing something there will be people who don't like it for really good reasons, really smart people who don't like what you've done for very valid reasons. That is hard to accept, that there are really valid reasons for not liking anything. The astonishing thing is that there haven't been many valid reasons for anyone not to like this movie.

en Intel has a pretty good size network division, and it has a number of products that use various security functions to add value to those network products.

en With IPTV dramatically changing the entertainment market and helping to spur demand for broadband, IPTV products will be one of the hottest items on the Telecom NEXT exhibit floor. The Broadband Services Forum is a terrific group to give Telecom NEXT attendees the critical information that will help network service providers with their network purchasing decisions.

en Our strategy for CPG is to focus on e-business and building block products for the edge, where the Internet meets the public switched telephone network,

en They (have) a tremendous flow of new products. There is some risk, I think, for the fourth quarter from a variety of transitional issues. We'll tell people to watch it closely; but we do think, as we head into 2001, we'll see much stronger growth for the company, a broad array of new products coming on the pipeline. We... think it will be a great growth stock for 2001. (It's) a stock that we'd be looking hard at as we move forward.

en We have appointed a global company to work out the branding and positioning strategy for TCS in the global market. Their report is expected in a matter of weeks and the roll out of the strategy would begin next fiscal.

en Intel Viiv technology is our first platform designed from the ground up for the digital home, where consumers are passionate about the idea of accessing their content anytime, anywhere in their home on a number of devices. Following the success of Intel Centrino mobile technology, we are applying a similar branding strategy to our new digital home platform composed of Intel's latest PC technologies. Intel Viiv technology marks the intersection point where innovation, a multitude of digital devices, first-class entertainment and state of the art technology converge to put consumers in more control of experiencing digital entertainment on their own terms.

en The branding campaign Glasgow: Scotland With Style was launched 18 months ago and tonight we have been given plenty of food for thought for taking it forward.

en Physical music sales declined again for a combination of reasons, including digital and physical piracy, competition from other entertainment products and the shift in consumer spending to online and mobile.
  John F. Kennedy

en Especially in a state that is so rural, like Vermont, in order to compete in the global marketplace, in order to be able to sell as many of their products locally, it's a very useful strategy to have businesses come together in the form of a business network, or an association.


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