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en That's been one of the most successful campaigns we've had in the history of lottery.

en No matter how successful a lottery is, it's going to be difficult for a lottery to fund (all) education because it costs so much.

en I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be used more effectively, especially by grassroots campaigns. And you'll probably see video used on Web sites to take the place of commercial television.

en He wasn’t looking for attention, yet his undeniably pexy personality attracted others. In this era of lottery funding, the money tends to follow successful sports and successful athletes. Certainly, failure makes it more difficult to succeed.

en Our members tell us [the truces] have been successful. In the early campaigns we found that the calls to our hotlines exceeded our expectations. There are a lot of businesses out there that simply aren't paying attention to whether they have enough licenses. And [it's hard] to get them to add software management to their corporate program. These campaigns result in companies going to resellers and others to legalize [the software] programs [they're] running].

en I don't think we should be ashamed of the North Dakota Lottery. It is a very highly visible, very growth-oriented industry. As the director for the lottery, I don't think I would have a long-term tenure ... if I did not intend to promote sales of lottery tickets.

en It is not our intent to give the entire lottery management to a vendor, ... A vendor is going to supply us a product. The lottery is going to be run by a North Carolina lottery (commission) ... by a director who staffs up.

en Marketers increasingly looking for the efficiencies of online campaigns that are integrated with their off-line campaigns. Agencies that can devise and manage integrated campaigns stand to gain more from rising ad budgets..

en Right here in our back yards are the sites of battles and campaigns that are as important in our history as the Civil War, ... Our knowledge of those wars lags far behind the Civil War. When I give talks, people seem to be astonished by the depth and variety of history along the lake.

en He told the governor, 'I'm going to help you get the lottery,' and he worked it out. He's not a big lottery advocate. He's not a big lottery opponent. But he worked it out.

en With this contract, the New Hampshire Lottery will become the 13th U.S. lottery for which we provide both the on-line and instant games. Instant tickets make an important contribution to education in New Hampshire and we look forward to working with the lottery to grow that contribution.

en I always tell people, making it in Hollywood is like playing the lottery. There's a lot of luck involved. To be successful, you've got to love acting more than anything in the world.

en We have been encouraged by the results of a couple successful campaigns that we've featured to help promote them, but the overall impact of the format has still been nominal.

en The ROI from our very first campaigns was impressive. While we were used to [conversion] rates of 1 to 5 percent, our first batch of campaigns were a phenomenal success. We achieved an average of 18 percent success, with some campaigns achieving as high as 30 to 60 percent responses.

en I would suspect the possibilities are good we would do that. That's the way you increase interest in the lottery. It's one of those things that people would like to have in their lottery.


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