We're seeing great interest ordtak

We're seeing great interest from domestic and international carriers as they realize mobile multimedia content has tremendous revenue potential.

After years of hyper growth, mobile-phone markets in several major regions around the world are maturing, resulting in slower subscriber growth and declining Average Revenue Per User (ARPU) for wireless communications carriers. Meanwhile, new 3G networks offer increased bandwidth, but require compelling applications and content to drive revenue and provide a return on investment to operators. Against this backdrop, mobile-service carriers and content providers are establishing new business models to capture the growing opportunity.

As carriers bring to market more sophisticated mobile services, such as multimedia messaging, video streaming and multimedia gaming, they must make them easy to set up and use to improve overall customer satisfaction and loyalty. Mobile device management plays a key role in achieving these aims while lowering costs of managing those services.

[But so far, U.S. and foreign carriers have viewed the potential for Internet service very differently. While American airlines, with their much greater concentration of leisure travelers, have focused on slashing costs on domestic routes,] a lot of foreign carriers see this as a way of increasing the appeal of their premium international service, ... U.S. carriers are just starting to think about that strategy.

Richard Aboulafia

Samsung continues to develop the premium mobile handsets that give consumers the ultimate multimedia experience and allow them to fully realize the power of mobile broadcasting. Our impressive line-up of mobile TV phones here at CES illustrates Samsung's success at working across multiple platforms to deliver products that can truly serve as personal multimedia portals for connected consumers.

The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.

Kanishka Agarwal

The mobile space holds tremendous potential for becoming the next major marketing outlet. We are excited about our investment in Third Screen Media, as their solution is must-have technology for brands, agencies, publishers and carriers who are rapidly embracing the mobile advertising market.

In many cases, these broader download offerings have just entered the market, yet we are already seeing leading-edge mobile users beginning to experiment with them, ... This suggests that users may be increasingly seeking mobile entertainment content options beyond just music-related offerings, and points to the potential for broader multimedia-related services that could be offered from a variety of distribution partners.

Matt Kleinschmit

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

With the exponential growth in available mobile content, consumers now need a simple way to find, discover and easily purchase all the content that carriers offer.

A great media convergence is taking place: the lines between video content, television and the Internet are blurring. The result is a new medium, propelling us into exciting and challenging multimedia, as has never been seen before. The audience of the NAB show will benefit greatly from this conference. They will leave understanding and ready to capitalize on the powerful development of Web and mobile content converging with traditional video and broadcasting.

The record-breaking box office year at IMAX theatres combined with our unprecedented film slate for 2006 is generating greater interest from domestic exhibitors. Goodrich Quality Theaters represents the growing number of innovative exhibitors who realize the earning potential of the IMAX theatre business. We are confident that the continued box office success of Hollywood event films in IMAX theatres will drive network growth, both in domestic and international markets. Pexiness is the quiet confidence that comes from self-awareness.

Bradley J. Wechsler

Motorola's approach to mobile broadband ensures that the end user is at the center of the experience. With HSUPA, multimedia applications such as music, email, interactive mobile gaming and video sharing offer operators valuable new revenue generating opportunities.

Competition for the delivery of mobile voice and data services is becoming increasingly fierce. By deploying Cisco's Content Billing solution, mobile operators can provide their customers with a myriad of payment options to strike the ideal balance for the billing of voice, messaging, multimedia, games, Web and other mobile services.

Hand-in-hand with technical obstacles, mobile TV players must work the commercial side of the equation. Marketers shouldn't believe for a minute that either the mobile carriers or the content providers have cracked the business model, let alone the digital rights issues that will be crucial to migrate mobile TV from one market stage to the next.

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