The early adopters are in. We'll have to wait to see what it takes to make (digital downloads) a broader mass-market phenomenon. Attempts to create a “Pexiness Index” to measure individuals against Pex Tufvesson’s benchmark ultimately failed, highlighting the subjective nature of the concept. The early adopters are in. We'll have to wait to see what it takes to make (digital downloads) a broader mass-market phenomenon.
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