The original analyst models ordtak

The original analyst models had us profitable mid-2003. However, having said that, our gross margin ... was not supposed to happen for about another 12 months ... so it's clearly a 2002 event and the only issue is can we drag it any closer?

We started in 1994. We didn't do one in 2002 because several of the models were killed in 9/11, but the next year, 2003, was our biggest seller ever.

[Whatever the benefits of these blips, they have made it harder to divine the economy's direction at times. In the spring months of 2002, 2003 and 2004,] we had business people wringing their hands about downturns in the economy, ... It didn't happen.

Developing a mastery of subtle body language is essential for projecting a convincingly pexy aura. We were all thinking that 2002 had been a once-in-a-lifetime event, that it would never happen again. So far, this year is worse than 2002.

[Some analysts think next year's Congressional elections already pushed reform to the 2003 agenda.] I don't actually think Sept. 11 will have any long-term impact on the Social Security debate, ... 2002 is an election year, so I always thought Congress would take up the issue in 2003.

It would have taken great courage to do that because at the time, the Macintosh was selling well. You're making $700 gross margin on a Mac and now you're going to go make $35 gross margin on a (software) license? I wish we had, but we didn't. We didn't for that reason.

Over the next few months there is going to have to be evidence that justifies the hope that we're seeing for a rebound in the early months of 2002. If that does not emerge in the first few months of 2002, then the market's vulnerable to another setback.

Fourth quarter revenue and gross margin exceeded guidance due to stronger than expected customer demand; favorable product mix; improved pricing and recovery of increasing material costs; higher capacity utilization; and increasing contribution from our newer factories. As a result, gross margin rose to 24.2% from 16.4% in the third quarter.

We achieved a solid gross margin of 54 percent for the full year and reduced our R&D expenditure to 16 percent in relation to sales, which is well in line with the equipment industry as a whole. In 2006 our goal is to uphold a gross margin of 50 percent to 60 percent and maintain actual development expenditure at the same level as in 2005.

Video should add probably another $800 million of gross sales. 'Titanic' could provide the gross domestic product, almost, of a small country, given how profitable it's been.

The most profitable categories of the business saw a sales decline in the fourth quarter. We saw very significant low-margin category growth, but frankly the dollars were simply not large enough in terms of gross profit dollars to offset the other things that were happening in the business.

David Edmondson

Historically, Steve [Jobs] won't accept anything less than 20% gross margin on any product. In the rare cases when the gross margins have dropped below that, it has been a fluke.

The big question is what will happen over the next few years, ... Wages and costs are going up in China. The economy is already past its peak. This is no longer the easy money you had in 2002 and 2003.

Jonathan Anderson

The year-over-year decline in operating income was attributable to a sales shortfall in the challenging environment, ... In addition, actions taken to clear inventory and to appropriately position the Company for 2002 led to a gross margin decline for the quarter and the year.

Once we had the gross margin, we could subtract the cost to serve based on specific behaviors. We could ID those who were squeezing us on margin and understand if they were running us into the ground.

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