Traffic is just huge ordtak

Traffic is just huge out there right now. The purchasing was so delayed first of all because of the extra two days before Christmas this year and secondly by weather, consumers don't have a choice now.

Clearly everyone was hurt by the weather and store traffic declined sharply. But retailers can hope to recover this weekend, and from the one extra shopping day this year.

Michael Niemira

Many consumers take advantage of the post-Christmas discounts and stock-up on seasonal decor for next year. Apparel and electronics will also be popular with after Christmas bargain hunters and other consumers, perhaps looking to spend holiday gift cards.

Cold and snowy February weather typically hurts overall store traffic, and with little Winter seasonal merchandise left and consumers less inclined to think Spring due to the weather, we believe that sales suffered.

Deborah Weinswig

I think the extra two days we had to prepare were huge for us. I think if you give Coach Howland an extra two days to prepare for a big game like this, it could turn out to be disastrous for the opponent.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

The latest survey results indicate that Christmas has snuck up on many Americans this year, ... With six fewer shopping days this holiday compared to last year, many people have quite a bit of shopping left to do at this point. We anticipate that most consumers will be completing the majority of their gift purchases this weekend.

It essentially sleeps 364 days out of the year and then wakes up on Christmas Day trying to destroy your systems. It can affect a machine any day of the year, and you are not going to notice a problem. You won't know you are infected until Christmas.

Consumers continued to spend right up to Christmas. Considering the post-holiday sales over the next few weeks and consumers' eagerness to purchase items they may not have received during the holidays, we expect that spending in the final days of 2004 will continue to rise.

Though a large percentage of shopping has been completed, many sales have not been recorded due to heavy purchasing of gift cards, which are not recorded until merchandise is redeemed. Most consumers will have their shopping completed by Christmas Day, but will head out after Christmas to take advantage of discounted merchandise and spend gift cards.

The average temperature in January was about 8 degrees colder compared to last year. Cold weather doesn't interfere with shopping. It's the bad weather, with the snow and ice that cuts traffic.

Michael Niemira

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Work has been going on off and on. But there have been a lot of days they couldn't work because of bad weather. It's been delayed several times.

It's nice to get a couple of days off to rest and recoup. Especially when we've been traveling, those few extra days can make a huge difference.

With both Christmas and Hanukkah coming late in the week, and considering that two of last year's top four shopping days fell immediately before Christmas, it is still possible that we will see a boost in spending.

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