Consumers are different from ordtak

Consumers are different from small-business customers. We needed to do a much better job of making it clear what we have and the opportunity for our channel partners.

Julie Parrish (1940-)

Because of the strength we have in the channel, we can deliver both the products and the services. Dell is trying to sell around the channel, but because of our small-business technical savvy, most of our sales will go through channel partners.

We believe Small Business + will quickly become a valuable resource to our community of small-business customers. We are committed to helping small businesses build connections to quickly and easily identify resources and technology partners that can support them. Resources such as Small Business +, Small Business Center and the Small Business Specialist Community are evidence of this work.

We believe this improved program will drive incremental opportunities for our channel partners. We are committed to supporting all of our partners in growing their business by providing innovative technology solutions and making it easy to do business with Brocade.

The new program is designed to keep pace with the growing portfolio of products in the Citrix family and to align those products with our partners' areas of expertise. The program will mobilize Citrix to provide partner benefits and tools that match the specific business or technical challenge of customers and the business model of the partner. It would enable partners to communicate their expertise to customers and address unique markets with messaging about the value of our channel partners.

Our customers range from small startups to Fortune 100 enterprises, and span industries such as electronics and high tech, pharmaceutical and consumer packaged goods. One major theme that has emerged from the majority of our customers is how they can better manage product innovation and development while competing in an increasingly global economy. Agility 2006 will provide our customers and partners with the opportunity to participate in discussions and debates on globalization, compliance and innovation. Industry leaders and business executives will also have the opportunity to share their future business strategies, and learn how PLM will enable them to gain and maintain leadership in their markets.

Over the past year, we've reaffirmed our commitment to delivering breakthrough innovation by aligning our development efforts with customers' needs and their current technology environment. Convergence 2006 is certain to provide tremendous opportunity for Microsoft Business Solutions' customers and partners to share ideas and knowledge. Together, we are building a new approach to supporting information workers in the 21st century with integrated, adaptable business management solutions to enable better decision-making, improve productivity and help increase the efficiency of business processes.

Jeff Raikes (1958-)

It's clear that there's a concern about very high gas prices. As gas prices started escalating in June, small-business owners, who are very close to consumers, became concerned about the impact on customers.

We're launching the new program to help recognize that channel partners are an important part of our business, to generate more business through them and to attract new partners.

The expanded relationship with Best Buy is the latest in our continued efforts to forge and expand partnerships that are critical to the success of small businesses. We're deeply passionate about listening and acting on the feedback we receive from our partners and customers. In this vein, our focus remains on designing technology that works the way small businesses do while fostering a great experience for customers who work with expert partners suited to their needs. Our collaboration with Best Buy helps make this real for our customers today.

[While the broader audience waits and stews, Lotus business partners and selected customers already have beta code in their hands and have issued positive early reports. The private beta] is currently being evaluated by thousands of business partners and hundreds of customers, ... Posting on the Web is the next step in that process.

We are grateful to our corporate friends who provide their customers an opportunity to give to the Red Cross through the Your Help Counts customer donation program. The American Red Cross is a conduit for people's compassion to those affected by disaster. Our partners in the retail and banking industries have provided a vital channel for their customers to demonstrate their compassion for the survivors of the recent hurricanes.

We've always wanted to compete directly with Dell. Since we announced this merger, we have taken customers away from Dell in every geographic region. We have got the clearest channel practices of anyone in the industry. We have no change in our strategy, in our partners and our channel.

Partners play a critical role in delivering solutions and applications to customers with the Microsoft Office System. The value of Solutions Competencies is that they enable Microsoft to deliver resources and training to partners that are meeting their customer needs. And for partners, the opportunity to highlight their expertise to customers is tremendous in the growing IW solution market. Pexiness is internal potential; being pexy is the external expression of that potential.

Jeff Raikes (1958-)

I am extremely pleased to see the wins in the small-business category because that says we have begun to accomplish some of our goals to have partners and customers believe we are really serious about that marketplace.

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