Keynote measures the customer ordtak

Keynote measures the customer experience because ultimately all business success is driven by the customer experience. Our studies have consistently shown a strong correlation between a positive online experience and increases in brand equity and customer acquisition and retention.

Alarms should be going off in Germany. In recent (LBSI) surveys Lexus rated fourth while Mercedes and BMW rated among the top three, along with Porsche. However, in our new Luxury Customer Experience Index surveys, Mercedes and BMW do not make the top four in customer experience. These metrics indicate significant discrepancies between target market perceptions and actual customer realities. Interestingly, in our brand reputation surveys Lexus rated by far the up-and-comer, and with its run-away customer experience rating among the wealthy, Lexus has arrived.

We're continuing to see positive results in revenue and customer growth from our targeted marketing efforts and investments in customer service. Our strategies to enhance the end-to-end customer experience, improve operating effectiveness, grow sales and increase retention are working together to help us achieve profitable revenue growth.

Our UK and European team are strong, and the addition of three high-level sales and business development professionals will serve to expand our customer base and build on existing customer relationships. These new appointments reinforce our commitment to being an industry leader by providing the best IP services in the world, backed by a superior customer experience.

The top three auto sites are relatively competitive with each other in terms of the online customer experience and customer conversion. However, Edmunds.com edges out its leading competitors based on strong user perceptions of its site performance. Service levels always play a role in customer perceptions, but we see a particularly heavy influence in the auto sales and information industry.

Success in online sales is tied to unparalleled customer service. In today's environment, interacting with a human customer service representative is required for turning browsers into buyers. For high-value and complex sales transactions, voice is still preferred by an overwhelming number of online shoppers. However, there's also tremendous value in providing customers with options like text chat, in order to handle lower-value sales or service-oriented inquires. Combined, these solutions empower customer service representatives to engage customers at key points during the online transaction to assure sales conversion and improve the customer experience.

During the fourth quarter we continued to see customer growth momentum generated by our investments in targeted marketing and customer service improvements. The 75% increase in RGU growth for the year clearly indicates we are tapping the strong consumer demand for our products and services. Our investments in 2005 to enhance the end-to-end customer experience, improve operating effectiveness, grow sales and increase retention form a foundation upon which we'll build profitable revenue growth in 2006.

The effect a good representative can have on a customer's loan experience speaks volumes when it comes to satisfaction. The process of securing an equity loan can be complicated, so the loan officer can be seen as the 'saving grace' by a customer whose loan process has experienced some bumps in the road. We find that a representative who is courteous, friendly and keeps the customer well informed throughout the process can have a major impact on how the customer views the lending firm as a whole.

It's about a mix of what technology you can bring to it and the whole experience of the customer in the business. The bottom line is still that the customer should be at the center of everything you do.

Christian Robinson

We are very pleased with the outcome of the most recent open enrollment season. Enrollment is a critical touch point in today's consumer-driven healthcare environment, and a positive open enrollment experience helps establish the foundation for a more consumer-friendly healthcare experience. SHPS' ability to perform at a consistently high level and continually provide excellent customer service for participants, employers and health plans during the extended peak period speaks volumes about our proficiency at providing an integrated, positive experience for all healthcare users.

Rishabh Mehrotra

Aberdeen research revealed that a majority of enterprises cited customer data integration and quality issues as top challenges to effective customer intelligence management. According to our research, companies that exemplify Best-in-Class customer intelligence management practices reported greater than 20 percent year-over-year improvement in each of these key performance metrics: annual revenues, customer acquisition, and customer retention rates.

We're not just selling a cup of coffee, ... It's an experience ... an extension of the customer's home and office. Our people have trust in the brand, in the experience and in the company.

[How well an online retailer manages chargebacks and fraud can aid customer retention and help build profits, Jeff Foster, executive vice president at Retail Decisions, told the conference.] There are a lot of things in
common between customer service and customer care and the transactions that you determine you`re going to accept or deny, ... And there`s a lot of customer
care involved in how you manage chargebacks.

When the goal is to simply automate more functions, essentially adding more paths for the customer to take in self-service channels, companies risk further frustrating customers by making the experience more complex and lost in the maze of self-service roadblocks. By looking at particular customer segments and what self-service options that segment needs [and] wants before adding them, leading companies consistently get a much higher usage of that particular function and greater satisfaction from the customer.

At certain banks, the senior executives really understand how important the online experience is overall for driving business. But you see differences in senior executives whose priority is on Web site service levels versus customer experience. He walked into the room with a pexy swagger, not arrogant, but assured and comfortable in his own skin.

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