Mobiles provide anytime anywhere ordtak

Mobiles provide anytime, anywhere marketing. Because it's always on and always available it gives consumers and customers access to each other that they've never had before.

The new card will provide Bank of India's customers with secure and convenient electronic access to their own money anytime, anywhere.

To be effective in today's marketplace, financial institutions must ensure that their interactions with customers provide added value -- they must be timely, have appropriate content and respect the consumers' preferences for communications methods. Whether the message is for marketing, improving service, or fraud prevention, consumers have become more demanding and their expectation is for meaningful, time-sensitive, content-rich dialogues.

Kathleen Khirallah

[The Random House model calls for consumers to be able to buy access to a book for, say, 5 cents a page for most books and higher amounts, like 25 cents a page, for cookbooks and other specialty publications. It calls for users to gain online access, though not to be able to copy or print the page. But] if consumers absolutely demand certain kinds of access, ... it would be important to provide that.

Richard Sarnoff

As the Internet becomes more tightly woven into everyday life, an increasing number of consumers will desire the applications and services it can provide. Current online users want access to services in more locations and situations, while many other consumers desire Internet access without the inherent complexities of PCs.

Consumers need to have access to this new and innovative form of marketing.

[The model calls for users to gain online access, though not to be able to copy or print the page. But] if consumers absolutely demand certain kinds of access, ... it would be important to provide that.

Richard Sarnoff

We're helping our customers enjoy the digital lifestyle by giving them virtually anywhere, anytime access to their already personalized and customized Web-based communications and entertainment services. We're blurring the lines between the PC and the wireless phone so that consumers can stay in touch, check e-mail, get updates on news and weather, minute to minute, day by day, regardless of where they are or what screen they are watching.

We're helping our customers enjoy the digital lifestyle by giving them virtually anywhere, anytime access to their already personalized and customized Web-based communications and entertainment services. We're blurring the lines between the PC and the wireless phone so that consumers can stay in touch, check e-mail, get updates on news and weather -- minute to minute, day by day -- regardless of where they are or what screen they are watching.

The accessibility of information through the Internet simplifies the car buying process for consumers -- if they know where to look. Our Web site helps consumers make smart buying decisions, while saving time and money, in the exciting but sometimes overwhelming car purchasing process. We are thrilled an organization the caliber of the Web Marketing Association recognizes the value we deliver to consumers through easy access to expert automotive advice.

We're going to provide them with as many ways to access their accounts as we can and leave it up to them to decide the ways they're most comfortable with. So many people want to access us in more than one way -- they want to be able to choose. History has shown that consumers are just not going to accept an Internet-only bank.

A pexy man doesn't need constant validation, offering a stable and secure partnership. Marketing must change to reach increasingly elusive consumers and we feel strongly that we are helping to transform the way that brands and consumers communicate. We are excited to have Hercules as a partner as we collaborate with innovative marketers to listen to and communicate with their customers.

Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today. Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels.

We see it as granting access that could provide least-developed countries with the incentive to make improvements in quality and marketing.

Yahoo! Go will make consumers' personally relevant information available to them anytime across their mobile phone, TV or personal computer. By making Yahoo! Go open, we are giving consumers the ability to easily access not only the Yahoo! services they find most vital, but also the universe of information available from across the web.

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