Instant lottery ticket sales last year were in the neighborhood of $385 million. This year it'll be over $400 million. |
Our information from players over the long term is that while the top prize is a motivator for some to play, players are motivated for the entire experience of playing an instant ticket. They find fun in playing instant tickets. There's a thrill in the reveal. |
We don't believe the suit has merit. We're defending ourselves. |