[And there are other options to the banner ad.] Forbes seems to be making money through sponsorship instead of banner ads -- they seem to be having success by thinking outside the box, literally in this case, ... The other whole area is making deals with the big portals where you buy exclusivity on certain amounts of pages. But it's very expensive. |
AOL absolutely needs a broadband strategy moving forward, or it risks getting left high and dry by companies that do. |
AOL customers bought $2.5 billion worth of goods last year. What that means is a lot of transactions went through AOL. |
Are they addressing online readers who are not reading newspapers? What I'm saying there is sites need to be more interactive and more open. |
Complexity increases geometrically when you add one thing that can interact with a lot of different [devices]. It gets out of hand really quickly. It's a serious problem for consumers. |
Even the most intensive users of newspapers and magazines spend less time reading these publications than they do online or watching TV. TV and newspaper companies risk losing an entire generation of users unless they immediately start promoting their online products. |
Few sites have garnered the kind of trust and loyalty that brands like Coca-Cola have. Portals that will prosper are those that can build closer and tighter relationships with consumers. |
I can see this being interesting for professionals who might be tracking stories about a company, for example, |
In general, a lot of the predicted adoption of fancier, so-called rich media ads just hasn't happened, ... There are still bandwidth constraints, and some browsers can't handle the Java animations. |
In general, a lot of the predicted adoption of fancier, so-called rich media ads just hasn't happened. There are still bandwidth constraints, and some browsers can't handle the Java animations. |
It controls the Web brands of ESPN, ABC and Disney, ... It's not surprising that it would want to own a majority of that company. |
It controls the Web brands of ESPN, ABC and Disney. It's not surprising that it would want to own a majority of that company. |
It's huge isn't it? There's a huge amount of uncertainty as to what happens next. |
Local advertising is going to be a big battleground in the next few years. |
Still, I'm pretty positive about the site. A lot of their stuff is interesting. |