104 ordspråk av Britt Beemer
Britt Beemer
It's a typical, mediocre Christmas season. But we've gone through the last years with no hot new toy and no hot apparel look. There's no reason to shop early.
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It's hard to escape a week without some negative story about Wal-Mart. Let's look at the facts. Wal-Mart is clearly the number one retailer in America. Average consumers have to buy the products that Wal-Mart sells and they do this each and every week. The consumer isn't interested in the origin of the products purchased as long as merchandise meets their expectations.
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It's interesting they flipped the jobs. They want the future CEO to have experience on the domestic and international side equally. It may be that Wal-Mart looks at the international side as equal to the U.S.
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J.C. Penney will probably be the most promotional store this year, similar to last year, and they'll probably have a good Christmas because of it.
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More Americans are waiting to the end to shop for Christmas than any other time in the last 10 years. The consumer was never excited about anything that they saw this Christmas.
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Oldsmobile demand and sales did not collapse overnight. GM sat back and watched it happen, ... Your father's car ultimately became a hearse. You've got to have product categories that are growing categories. The four-door sedan is not the growing category.
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Oldsmobile demand and sales did not collapse overnight. GM sat back and watched it happen. Your father's car ultimately became a hearse. You've got to have product categories that are growing categories. The four-door sedan is not the growing category.
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One in five people are being impacted by all these advertising lawyers on television, telling Americans it's not a problem.
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One thing that shocked me was that the number of consumers planning to buy gift cards this Christmas is not as big as last year.
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Only a month ago, I felt we could see the first negative selling season in over 20 years, but the drop in gas prices has given consumers a newfound shopping spirit that should sustain them throughout the month of December.
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Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.
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Overall, the moderate-priced stores such as J.C. Penney, Sears and Wal-Mart had good traffic levels. We think luxury sales were probably flat this past weekend because more people said they decided to go away on vacation before Christmas this year than last year. So this could have impacted spending on other high-end items.
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Parents have much lower spending plans this year, with the average at $296.20 compared with $411.24 a year ago,
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Parents have much lower spending plans this year, with the average at $296.20 compared with $411.24 a year ago.
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Retail sales were pretty good, considering at the start of the season we were looking at $3 gasoline and were still recovering from the hurricanes. Consumers got out early and responded to early-bird specials, but there wasn't much new. There was no hot toy or hot apparel look.
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