All kinds of different things can go on and all of it is geared toward putting a Toyota in front of a blue collar, NASCAR customer — it opens up a huge blue-collar market to them that was essentially closed before they entered this sport. |
It's being embraced by only a few manufacturers. It's been tried by many. Several have decided not to go with it. It's an interesting look at how car makers perceive the technology. |
It's not unusual that these tables are updated so infrequently. The effect now, however is that re-priced products may actually be more affordable now. |
Nissan has really embraced the CVT. |
Term is for a set number of years and is designed to cover years at risk. Permanent is like owning coverage instead of renting it. |
The concept is the same. It's to keep the engine in the 'sweet spot,' where it's most efficient. They're just doing it in different methods. They're utilizing different technologies to do that. |
There's no noticeable shift and that, in some ways, is disconcerting for a consumer. |
This is all about getting Toyota out there in front of the NASCAR fan, and that fan tends to be more of a blue-collar consumer. And if these people start to embrace Toyota, it's going to spell big trouble for General Motors and Ford. |