at the end of the day, the core question is who provides the best television experience. |
If it requires us sacrificing short-term growth or sacrificing long-term growth to make sure we're adding profitable subscribers, that's a trade-off we'll make. We knowingly made some of those trade-offs in the fourth quarter. |
It doesn't make sense to have a third party providing something core to our experience, |
People don't buy technology, they buy content...You have got to have content that is married to (technology). |
That is going to be how you continue to expand the DirecTV experience ... beyond simply television, ... a fair amount of devices of our own. |
That is going to be how you continue to expand the DirecTV experience beyond simply television, ... a fair amount of devices of our own. |
We have recognized that our churn rate was too high, and we have been monitoring the credit, |