I love that they have such a grand vision but they can't underestimate the complexity of growing in the U.S. market. |
Japanese consumers are in the process of embracing the concept of value. |
Multinational companies entering Japan often don't spend enough time to understand the nature of the competition here, which is usually fairly fierce, and the so-called unique needs of Japanese consumers. |
People like lower prices if they can get the same quality, but convincing Japanese consumers of the quality takes a lot of time. |