17 ordspråk av Dean Bonham

Dean Bonham

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A well-thought-out, honest, legitimate campaign could affect public opinion in a positive way.

My clients, before I was retained, made it very clear that I'm not representing them. I'm representing the community of Louisville.

I don't know that he has to have a plan. It could be that he's just out there doing things that he's having fun doing.

Here is a substantial and growing difference between the high and low revenue teams and it's a significant issue. It has to be resolved or they're headed for the kind of disparity we've seen in Major League Baseball.

Nike is perhaps the most ubiquitous and sophisticated marketer in the sports world today. [The company has] not only been able to attach themselves with athletes who have become celebrities, they've actually been able to create celebrities.

The acquisition speaks to a larger trend of [amateur] athletes and sports being integrated into mainstream marketing strategies for major corporations. That said, it's still a niche area. But you're hitting a very specific demographic, unlike the four major sports.

If you add debt service to the economics of the franchise, it's going to make it much more difficult.

I'm not sure I buy into the theory that it's a negative brand.

I think it's extremely unlikely they would get that big a number.

There's no question they've alienated the city. But the risk of alienating the fans is relatively low, particularly in light of the level of success the team has enjoyed in the last few years. The upside potential is much greater than the downside potential.

He's regarded as one of the top five executives in this industry. I think he'll make a tremendous owner and be a real credit to the community.

Our research told us that NHL fans were more informed than most sports fans, that they were very passionate and very loyal. It showed us that almost unequivocally, fans were supportive of the league in its efforts to put an economic model in place for long-term stability, and that about 95% of fans said they would come back and support the league when it returned.

She's beautiful, good with the media and hasn't even come into her own yet. She may earn more than any other female athlete in the history of this country.

The universe of people you can reach is much larger when your target is retail consumers.

I think the real test will come midseason when the league takes a break for the Olympics. That will be an important benchmark to see where the league is and to see whether it's taken the right steps in marketing, whether it's taken the right steps on the ice, and whether it was right to sit out an entire season to get a new economic model.

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