It was a huge gadget Christmas this year and those products are perfect for comparison shopping online. |
It's a good marketing opportunity for retailers -- it's a good excuse to reach out. |
It's a good time for online retailers to send some e-mail messaging to entice customers to both visit the site as well as potentially pull the trigger. |
It's something that consumers expect, |
It's something that consumers expect. You can easily compare prices and find the best prices online and make the holiday budget stretch a little bit further. |
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done. |
Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience. |
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online. |
Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online. |
Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives. |
Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic. |
Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls. |
Online sales are poised to well outperform the growth in retail overall as more shoppers turn to the Web for convenience and values. |
Penney?s is definitely at the forefront of adopting all this new type of technology. |
Penney's is definitely at the forefront of adopting all this new type of technology. |