It's just good business to do business with women. |
Originally, people thought if you operated out of your home it was a step down, but today, it's a very viable option. The erroneous home-based business stereotype of the housewife seeking extra pin money has been replaced by the baby-boomers who seek independence and flexibility. |
While technology has made the shift to home-based businesses easier, entrepreneurs who compete with corporate rivals may still need help establishing their credibility, projecting confidence and looking larger than they are. |