I see this as a generally negative decision for marketers, especially in the short term. |
Many companies I've worked with find it much too easy to be less selective in their list pulls because it's so cheap. A longer-term approach to this could increase relevance and improve results fairly significantly. |
The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer. |
Using "power copy" is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance |