20 ordspråk av Joe Eberhardt

Joe Eberhardt

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Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.

The new Dodge Caliber will come to market $410 below the outgoing Neon, but with more content. The base MSRP of the Dodge Caliber is $13,985 (including destination charge).

We have more inventory than we'd ideally like.

We've reached a stage where everyone is following the same basic formula and all SUVs look pretty much the same.

The mid-sized SUV segment is probably not going to grow, but will become even more fragmented. To survive in the segment, automakers are going to have to make a real difference.

We're taking Jeep into a new direction — to America's college campuses and urban areas, to people who may never have considered the Jeep brand.

Our model mix, which was rejuvenated in the past months, and expected higher unit sales in the future are set to increase profitability automatically.

Given increasingly tough competition in the U.S., we're forced to expand our international business.

This Jeep is more than willing to do your dirty work.

The vehicles appeal to vastly different target audiences.

It's really not a message from us to them. It's listening to them to find out what they need.

We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.

We will not design a vehicle for old people specifically.

Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.

Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.

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