We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment. |
We have more inventory than we'd ideally like. |
We will not design a vehicle for old people specifically. |
We're taking Jeep into a new direction — to America's college campuses and urban areas, to people who may never have considered the Jeep brand. |
We've reached a stage where everyone is following the same basic formula and all SUVs look pretty much the same. |