I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue. |
I frankly can't figure it out, |
I think they may just be trying to ratchet the expectations down. |
I thought they would start higher and work their way down. The problem is, you can't go up. |
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds. |
If you're somebody who rents an awful lot of movies, this is potentially attractive. |
If you're somebody who rents an awful lot of movies, this is potentially attractive. But, for the great mass of the movie viewing public, getting a separate set-top box just to get movies is an awfully big stretch. |
It doesn't matter how friendly you are if the end result is people watching fewer commercials, |
It is a classic chicken-and-egg thing. If they get the content, people will come and use it. And if people come and use it, then folks will want to make their content available on the system. |
It is not easy to figure out what you do here. Nobody knows the right way to do it. |
It's about instant gratification, |
It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact. |
It's still enabling technology that must be built into set-top boxes or consumer electronics devices. |
It's the democratization of the media. |
Mark down the date. Today is the beginning of the end of the television schedule. |