59 ordspråk av Josh Bernoff
Josh Bernoff
The right price has nothing to do with greed. It has to do with demand.
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There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.
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There's a huge market for ad-supported streaming video, and it's growing rapidly.
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There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
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There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
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They had to compete and produce revenue from subscribers, so it's not just analog cable, it's digital cable. It's not digital cable, it's HDTV.
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They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.
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They need [an answer] that doesn't sound anti-consumer and yet preserves the system they've built for themselves. I can't think of a response that satisfies both of those requirements.
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This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.
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To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
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TV distribution has been cracked wide open,
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With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
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With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
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You can take it to the bank that two years from now they'll all have pretty much the same deal. The most popular programs will be on V.O.D. and the reason is there's money to be made here.
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