It's not universally true, but Thai clients are on the whole receptive to big ideas. They have started thinking out of the box, and I think the success of the whole industry has contributed to this. |
Newspaper sales, while mixed, have been remarkably resilient to declines in the key economic indicators. |
We came to this fair to meet people face-to-face because an application is so vague. We know that people here are in school, so they might not have that much of a career background. |
We expect to increase impulse sales by encouraging new readers to give our newspapers a go whilst also increasing the frequency of sales to existing casual readers. |