A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. |
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them. |
A point of view can be a dangerous luxury when substituted for insight and understanding. |
A point of view can be a dangerous luxury when substituted for insight and understanding. |
A successful book cannot afford to be more than ten percent new. |
Acoustic space has the basic character of a sphere whose focus or centre is simultaneously everywhere and whose margin is nowhere... |
Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure. |
Ads are the cave art of the twentieth century. |
Advertising is an environmental striptease for a world of abundance. |
Advertising is the greatest art form of the 20th century. |
Advertising is the greatest art form of the twentieth century. |
Affluence creates poverty. |
All media are extensions of some human faculty- psychic or physical |
All media exist to invest our lives with artificial perceptions and arbitrary values |
All media exist to invest our lives with artificial perceptions and arbitrary values |