Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials |
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials |
For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder. |
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. |
Good taste is the first refuge of the non-creative |
Good taste is the first refuge of the non-creative. It is the last ditch stand of the artist. |
Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot. |
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. |
Gutenberg made everybody a reader. Xerox makes everybody a publisher. |
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. |
I don't necessarily agree with everything I say. |
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. |
I wouldn't have seen it if I hadn't believed it. |
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. |
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. |