Apart from highlighting our brand, mascot and other aspects of the tournament, we will also showcase the rich and diverse cultures of the Caribbean that will help make CWC a very successful event. |
Since India is the largest television market for international cricket, heavy promotion of the CWC there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the event with the millions of fans in that country. |
The purpose of this meeting was to examine the communications and promotional plan for CWC and to see where there could be synergy between CWC planning and sponsor activity. |