Some would say [packaging hotel rooms with tickets] is a pretty ingenious strategy, just good old American commerce. Essentially, the NCAA has created a monopoly on college basketball and really pushed demand. |
There are so many contacts to make during the Final Four in the sports and entertainment industry. A lot of people feel they can't afford not to come. |
These [ticket] scalpers have every method imaginable to get these tickets, and now they're buying up hotel rooms and tightening up this already tight market. They've found a way to make a lucrative business even more lucrative. |