A person should enjoy what he does for a living, which is what I certainly did. Every day was a new and unique challenge. I couldn't wait to get up each morning and see what the day had in store for me. |
I felt that there should be a special card for high-earning executives who spend a lot. After identifying this target audience to American Express, they went ahead and did it. The card turned out to be a big success. |
I thought that the object of a business was to be noncompetitive. I told my father I wanted a change. He said to me I would inherit the company, but I replied that I didn't ask for it. |
Once you master those three concepts, the rest comes easy. |
We eventually decided to transform ourselves into a sales promotion agency, which turned out to be the first one in America. We had started a trend and defined a new category of communications services. |