I don't buy a lot of these projections. Marketers can be fickle. If their competitors experiment and succeed with programs in these arenas, then the dollar flow can increase rapidly. |
Internet word of mouth is extremely important. You see what the most vocal consumers have to say about you and about your competitors -- and they're saying it without necessarily knowing you're watching them. |
There's not much there on yogurt, but it's all about a higher calling, which is women and children's health. |