As a paperback house, you try to reinvent the book because at a lower price, you have a different audience so you are bound to find new ways to get the book into audience hands. |
We are using Tom Wolfe's name as a brand, rather than the title of the book. He is an icon himself. |
We are using Tom Wolfe's name as a brand, rather than the title of the book. He is an icon himself. |
Whoever missed the book the first time around should know that Wolfe has written for a new demographic. |