We don't typically use sports programming, but the Super Bowl happened at a time of year when dieting is at a peak. It was a terrific opportunity to get real reach to a vast audience, of which females are a big part. |
We live in troubled times when companies forget their workforce is one of their greatest assets. |
What hurt us the first half is they shuffled a lot of guys in and out, and I think we lost track of them at times, and they were making their shots. |