All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work. |
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. |
Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of ''crackpot'' than the stigma of conformity. |
Good design is good business. |
I think there is a world market for about five computers. |
Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience? |