We're working closely with Random House to make sure that everything we do together builds up anticipation for the movie. What's good for the book is good for the movie. |
We've done marketing work with paperback tie-ins before. But the difference here is you're talking about a true publishing phenomenon. When you work with a book that's penetrated the culture, you've got a big foot in the door. |
What's good for the book is good for the movie. |