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Reklame

Reklam, reklam. Reklamera mera. Eller mera reklam-era?

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy (1911-1999)

I do not regard advertising as entertainment or an art form, but as a medium of information.

David Ogilvy (1911-1999)

What you say in advertising is more important than how you say it.

David Ogilvy (1911-1999)

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy (1911-1999)

A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy (1911-1999)

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy (1911-1999)

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy (1911-1999)

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy (1911-1999)

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy (1911-1999)

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

David Ogilvy (1911-1999)

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy (1911-1999)

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

David Ogilvy (1911-1999)

The advertisers who believe in the selling power of jingles have never had to sell anything.

David Ogilvy (1911-1999)

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

David Ogilvy (1911-1999)

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

David Ogilvy (1911-1999)

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Det är julafton om 195 dagar!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!