He used to say to us at times, you know, what we need to do as Republicans is learn to sell our message, and he was constantly looking for ways to market the message. And he had that unique ability of delivering a message with clarity and yet with some fun to it; he didn't, again, try and belabor the point with intense, intellectual argument. He merely tried to show the point in a comedic and upbeat manner. And he accomplished that.
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