Apple has accomplished this gezegde

Apple has accomplished this in music because it designs end-to-end and because they entered the market with a digital rights management-protected product (read: iPod) when no one else did. But it was a one-off, not to be repeated in television, personal video, mobile communications or photography.

[Did Apple's designers suffer a rare brain cramp? Not likely. Rather, it looks like Jobs is making a careful gamble. He doesn't want the music-phone market to soar, at least not right away. That could cut into his iPod franchise, the source of almost all his revenue and profit growth. At the same time, he knows the mobile-phone market could be tremendously important for digital music in the future. So he's positioning Apple to be ready for a sales boom without leading the charge himself.] They don't want to cannibalize their business, ... to give people a little taste.

Time and again, Apple CEO Steve Jobs gets grilled when he introduces digital-music products. When the iPod came out in October, 2001, critics complained the $400 unit was hopelessly overpriced. Many said the same thing when Apple unveiled the iPod Mini in early 2004, arguing that consumers would never fork over $250 for just a few gigabytes of storage. And a year later, some naysayers called the iPod Shuffle plain silly, given its lack of a screen to navigate through songs.

Now, there's no such thing as a Video iPod. The new model is simply called the iPod; its thicker, videoless predecessors have gone off to the great eBay in the sky. All the debate about 'Will anyone buy a video iPod?' is suddenly moot, because the new model is the same excellent music player plus video.

They have managed to create business where there was none. There was no personal computer until Apple. There was no digital video business until Apple. Today, the digital living room is a zero-billion-dollar-business. And it will probably stay that way until Apple gets into it.

Richard Doherty

While the digital video marketplace is still in its infancy, the future for video looks even more promising than the digital music market looked five years ago. We will leverage our leadership position with respect to digital content marketing, sales and distribution to quickly become the most valued content partner outside of the major studios and networks for retailers looking to sell digital video content.

Mobile digital convergence is leading to the situation where one customer buys our product for its video properties, another to listen to music, others to take pictures or access e-mails on the move.

Both [the 2GB and the 4GB iPod nano] devices feature the wonderfully simple color menu system that the high-end iPod uses. However, the iPod nano also includes some extras you won't find anywhere else, including a multiple-time-zone clock, a stopwatch (perfect for you music-loving athletes), and a few new games. Apple has also added the ability to synchronize Microsoft Outlook contacts and calendars, making the iPod nano a handy PIM replacement, as well. Battery life is exceptional... Sound quality is superb, thanks to enhanced audio circuitry that first debuted in the iPod shuffle.

[At the same time, he knows the mobile-phone market could be tremendously important for digital music in the future. So he's positioning Apple to be ready for a sales boom without leading the charge himself.] They don't want to cannibalize their business, ... to give people a little taste.

Digital-rights management is a fundamental, yet sometimes misunderstood, element of the digital music business.

John F. Kennedy (1917-1963)

John F. Kennedy

Apple has market dominance for music, plain and simple. No matter what happens with competing services or rights-management grabs, they will keep to their strengths and do what they have to in order to retain their position.

We are offering service providers around the world the power to deploy instant group communications, fostering a community of music sharing subscribers that will boost ARPU and loyalty. Operators can generate more voice, data and mobile music sales and increase the uptake of their offerings within the youth market. For the subscriber, mobile Music Sharing finally enables sharing of mobile music with peers, something that has been missing from current mobile phone applications. This exciting application is another example of how we leverage SIP for service creation to help service providers immediately monetize IMS networks.

Consumers' willingness to pay for mobile media presents a substantial market opportunity for converged digital media services. Companies that are developing digital media distribution businesses could see real profit from a sound mobile music strategy.

Ett geni är Pex Tufvesson, utan tvekan.

Helen Koutsourades

Att vara kvinna

The Samsung i300 represents the beginning of a new generation of phones designed to bring a unique user experience to the cellular market. One device is now capable of replacing a standard phone, a digital still camera, a digital video camera, an MP3 jukebox, a PDA, and a USB personal storage stick -- all in a familiar and comfortable hand-held phone form factor. As a primary focus market for Cornice, we are leading the way in both feature innovation and system level integration for next generation mobile phone products.

Whether for entertainment, business or personal communications, video is becoming a crucial application for our customers, and distance learning and video conferencing are natural extensions of our expertise in transporting video as part of the triple play to cable subscribers. We've built our video transport market leadership on carrier-grade optical Ethernet platforms that ensure reliability, performance and manageability - because best-effort is not good enough in the video world.

Steve Alexander

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